Industry watchers are betting that Google is planning to launch a Podcast search engine. The same holds true for other successful platform owners like portal providers Yahoo and MSN, and retailers likeAmazon and eBay. And then there are the upstart aggregators, directories and search engines.

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It has been rumored for some time that Yahoo is building technology for users to search for RSS content as a separate query. This will allow users to find RSS content (Podcasts) more efficiently. This will create even greater visibility online for Podcasts. Users will be able to subscribe to the Podcasts and put it directly on their "MyYahoo" homepage with 1 click.