Podcasting can give your business a new and innovative marketing edge. It is a simple process to increase your online visibility, establish a “voice” with your clients and increase client acquisition. Many businesses are adopting Podcasting to improve customer loyalty and establish a new communication medium where people can receive content at their own will. Click here to view a list of industry examples.
Facts and Figures
Pew Internet & American life has done some research into the potential reach of Podcasting.
- More than 22 Million US adults own an iPod or other MP3 player, 13% of men and 9% of women
- 20% of the lucrative 18 to 28 year old market owns an iPod or MP3 player
- 30% of people who own an iPod or MP3 player download podcasts
- Podcasts can be downloaded by anyone who has a computer and internet access
The Epiphany
Many small and large companies are still coming to terms with Podcasting technology. As the technology has become more prominent many businesses have realised that they cannot continue to ignore Podcasting as an exciting and new medium for their marketing mix. There are over 40 million Itunes listeners, your Podcast could be available to all these people with a iTunes RSS podcast feed.
The Communication Medium
The best way to consider Podcasting is to think of it as an extra communication medium. This can be used for internal or external functions. One of the main strengths of Podcasting is its massive marketing capabilities. It is a great medium for providing value added content. Podcasting can be used in coordination with websites, newsletters and email marketing. Many new e-marketing ventures are adopting Podcasting as a way to communicate with clients.
The Difference
There is one important difference involving Podcasting compared to other marketing mediums. People choose to listen to your Podcast! It is their prerogative as to how, when and where they listen to your Podcast. Other marketing mediums can force an idea onto people, be it radio or televison ads, print ads or spam email. Most of these mediums are ignored by the general public. In this sense it can be ascertained that Podcasting is an excellent opportunity for businesses to establish a real relationship with clients.
Summary
Seven reasons to Podcast!
- Increase marketing reach and online visibilty
- Improve sales and conversion rates
- Regular line of commincation with subscribers (internal or external)
- Value added content increases loyalty
- Industry news and trends sets you apart from the competition
- Interviews with leaders in your field will establish your business as a leader also
- Be one of the few to adapt first and reap the benefits.
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