Podcasting is a marketers dream!

PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.

Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.

Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials

Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.

E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.

Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.