Welcome to Podcasting for corporates! There are many valid reasons why corporations may want to embrace and leverage Podcasting. Corporations can set up internal or public facing Podcasts. Corporations and businesses (both large and small) have an opportunity to create a loyal listener audience.

Leading companies such as IBM, General Motors, Heineken, Microsoft and Toytota have embraced Podcasting to create a loyal listener audience. Podcasting for corporates has enabled businesses to embrace a new communication medium. Corporates now have a voice with their clients which enables them to improve the marketing mix.

Large corporations are increasingly Podcasting to;

• discuss the benefits of their products
• to interview clients
• to lead the market
• to form a voice with their clients
• to broadcast information internally or externally
• run promotions for special product launches
• to improve brand awarness e.g (the Microsoft podcast)
• improve internet presence
• improve the dynamic marketing mix

Why Podcasting? Podcasts reach a large audience of listeners that have a narrow focus of interest. As a marketing tool, Podcasting allows you to leverage this highly targeted yet high value listener demographic to inform your customers about your product or service.

Take the next step! Become a leader, Podworkx corporate podcasting delivered!

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