After a great run delivering Corporate Podcasts, Audio Podcasts, Video Podcasts and more, PodWorkx has been acquired and has merged into with Shifted Pixels.

Event podcasting enables you the provider to re-use your event talks and information at a later date. This is great if you have people that can't make your event or even if people are willing to pay to hear your talks. Many enterprises are adopting podcasting to reach more clients and add a new "value added" feature for their event. Some examples may include: Company meetings, Shareholder meetings, Annual events, Promotional events and Industry events.

Podworkx Event Podcasting

• Recording of your talks
  
• Video casting or filming your event such as fashion shows
• Post production and editing to slim down the content into relevant user friendly sizes
• Podcast server set up and skin to company graphics and logos
• Standard professional into and outro
  
• Podcast pay per view systems

If you are an event organiser podcasting is a great means reach more clients. Be it internal or external the added value is enormous. Contact us to discuss further options.

sales@podworkx.com

Podcasting can give your business a new and innovative marketing edge. It is a simple process to increase your online visibility, establish a “voice” with your clients and increase client acquisition. Many businesses are adopting Podcasting to improve customer loyalty and establish a new communication medium where people can receive content at their own will. Click here to view a list of industry examples.

 

Facts and Figures

 

Pew Internet & American life has done some research into the potential reach of Podcasting.

• More than 22 Million US adults own an iPod or other MP3 player, 13% of men and 9% of women
• 20% of the lucrative 18 to 28 year old market owns an iPod or MP3 player
• 30% of people who own an iPod or MP3 player  download podcasts
• Podcasts can be downloaded by anyone who has a computer and internet access 

The Epiphany

 

Many small and large companies are still coming to terms with Podcasting technology. As the technology has become more prominent many businesses have realised that they cannot continue to ignore Podcasting as an exciting and new medium for their marketing mix. There are over 40 million Itunes listeners, your Podcast could be available to all these people with a iTunes RSS podcast feed.

 

The Communication Medium

 

The best way to consider Podcasting is to think of it as an extra communication medium. This can be used for internal or external functions. One of the main strengths of Podcasting is its massive marketing capabilities. It is a great medium for providing value added content. Podcasting can be used in coordination with websites, newsletters and email marketing. Many new e-marketing ventures are adopting Podcasting as a way to communicate with clients.

 

The Difference

 

There is one important difference involving Podcasting compared to other marketing mediums. People choose to listen to your Podcast! It is their prerogative as to how, when and where they listen to your Podcast. Other marketing mediums can force an idea onto people, be it radio or televison ads, print ads or spam email. Most of these mediums are ignored by the general public. In this sense it can be ascertained that Podcasting is an excellent opportunity for businesses to establish a real relationship with clients.

Summary

Seven reasons to Podcast!

1. Increase marketing reach and online visibilty
2. Improve sales and conversion rates
3. Regular line of commincation with subscribers (internal or external)
4. Value added content increases loyalty
5. Industry news and trends sets you apart from the competition
6. Interviews with leaders in your field will establish your business as a leader also
7. Be one of the few to adapt first and reap the benefits.

podcasting home

Making a Podcast of your Employee Training material can reduce the cost of training by up to 60%. Fill out the form below and see how much your business could save!

New Employees (Per Year)
Training Per Employee (Hours)
Cost Per Hour Training ($)
Percentage Training Reduction (%)

Podcasting is relatively new in the Australian market. Podcasting as a whole is an emerging technology that has near unlimited opportunities. There are many business and marketing aspects of Podcasting that are in the preliminary or development stages.

 

Currently within Australia Podcasting is experiencing incredible growth. ABC radio is one of the first Australian businesses to run Podcasting trials. They have cast twenty six of their programs which has enabled the subscribers to control which programs you hear, when and where.

 

Radio stations that have started Podcasting less than a year ago have been amazed with the audience take up. ABC radio is the leading Podcaster with over 300,000 downloads a week. Other radio stations such as 2Day FM, Triple M and Nova have also initiated Podcasting for their radio programs. With the rapid interest, stations are on the verge of developing major advertising and sponsorship deals. Each clip has the ability for naming rights, sponsorship and broadcast promotions. Large companies are increasingly using Podcasting for promotions and marketing events.

 

The Podcast Network is an Australian company that launched in February 2005. It is the first commercial Podcast network in the world. They were seeing 140,000 downloads per month at the end of 2005. For companies such as this the business capabilities just keep on growing. Lets not forget that mobile phones will soon be able to play Podcasts which means effectively anyone with a new mobile is a target for a Podcast.

 

Many companies have been using Podcasting as a way to increase the content that clients receive. In this we mean that businesses have added Podcasting to their marketing/promotional mix to increase or pinpoint their communication programs. In researching the prominence of Podcasting in the Australian market it was surprising to find many small to medium companies using single Podcasts for events and promotions. It is also worthy to note that businesses that provide education such as seminars or reports using Podcasting as an extra communication medium.

podcasting home.

 

Podworkx Industry Example

 

Fast Moving Consumer Goods Manufacturer

 

XYZ is a successful company that manufactures a large range of consumer goods with a wide distribution across Australia. XYZ does two regular Podcasts per month. The company wishes to Podcast to discuss the uses of the products they sell. They also wish to do specific promotional Podcasts when they release a new product. XYZ also Podcast at trade shows, to interview consumers and employees, and industry experts. The Podcasting media format allows them to create a branding medium that extends far beyond traditional methods.

 

Industry advisors

 

Industry trainers and advisors have a great deal of content that they wish to transfer to their clients. John Smith has a stock market daily report and weekly analysis service. He has 5000 clients. He usually delivers his content through email, sms, and a website. John decides that the perfect way to establish a new relationship with his clients is through Podcasting. He decides to open a new section of his website that involves Podcasting and Blogging. His clients can now listen to his daily and weekly stock markets via his Podcasts. John finds he starts to receive emails from clients congratulating him on his fantastic service.

 

Bill is an industry trainer for the management industry. He is contracted out by large companies to train their employees on how to improve their management skills. Bill decides to Podcast his seminars and have them as a pay per listen service. Bill now finds he has an extra marketable product that has great interest from existing and new clients.

 

Publishers

 

XXX is a publishing house that is looking for a new and exiting way to promote their top 10 selling novel. They decide to do a Podcast and link it to their traditional marketing mediums. The Podcasts starts with strong branding from XXX and a 5 minute interview from the author. The Podcast continues with a reading from one of the most exciting chapters. This gives the audience a taste of the novel. XXX finds that Podcasting has enabled the public to establish a relationship with the author and generate excitement about the release.

 

 

Internal corporate communications

 

‘Mega big bucks bank’ has offices all around the world. They have over 5000 employees. Mega big bucks bank wants to improve and stream line its employee training and induction service. MBBB implements an internal Podcasting service for all new employees. Instead of lengthy and expensive training employees now listen to internal Podcasts to get up to date on new products and the procedures they must implement.

 

Emerging bands

 

“Wicked band” is an emerging band that runs its own website and promotions. They regularly have gigs around town that sell out venues. They decide to Podcast to improve their online awareness and promote their new album. “wicked band” has over 300 unique hits a week to their website. They find after implementing Podcasting they are getting 40 new subscribers to the cast a week! Their new album launch is a hit and they sign a deal with a major record label.

 

Real Estate Agents

 

“Prestigious Realty” has a large client base in a wealthy area. They offer online ‘virtual tours’ which is basically a pictorial tour of the property they are listing. “Prestigious Realty” decides that each agent will now do a 5 minute Podcast about the property they are handling.  This adds a personal touch to their service. Clients now feel they have a real relationship with the agents. “Prestigious Realty” is very happy at their clients response, and are happy to be industry leaders.