Podcasting is a new technology that many people think only relates to hobbyists or Djs, this couldn’t be further from the truth. In reality many new and existing businesses are using Podcasting as a brand new and exciting form of communicating with clients and customers. To demonstrate the uptake and importance of Podcasting please view the list of compiled companies below.

1. IBM     
2. RealNetworks
3. Oracle  
4. Disney  
5. General Motors
6. NBA.com
7. NBC
8. ABC
9. Nova
10. Triple M
11. TodayFM
12. Itrainer.com.au
13. Business Week Magazine
14. Toyota (Lexus)
15. Whirlpool
16. Volvo
17. Heineken
18. Microsoft
19. ESPN
20. AOL
21. Cisco
22. Paris Hilton
23. Ricky Gervais (The office BBC UK)
24. Calumo
    

Podcasting is currently being used heavily in the following industries:

Medical organisations, religious organisations, preschools and daycare, schools, universities, travel agents, chambers of commerce, museums, conferences, non-profit organisations, news stations, radio, television, manufacturing, promotions, marketing, advertising, finance, politics, commentary, sports, youth, law enforcement, real estate, business services, and of course information technology.

The impact of Podcasting is becoming very real for the business world. Many companies small to large are adopting the emerging technology and using this as a competitive advantage to get closer to their customers.

Will your business be the next to leverage this fantastic communications medium, or will your competitors beat you to it?