Podworkx had the pleasure of interviewing Cameron Reilly, who is unofficially the first Australian podcaster ever. Cameron is the CEO of ThePodcastNetwork.com, the largest international publisher of independent podcasts on the Internet.

Download the MP3 Interview Here (15MB)

We ask Cameron:

• What exactly is Podcasting?
• Why did you start Podcasting?
• What demographic of people listen to Podcasting?
• How is Podcasting going to change over the near future?
• What rewards are there for early Podcasting adopters?
• How can corporations benefit from Podcasting?
• Which company's should be using podcasting as an internal knowledge sharing tool and which should be using Podcasting as an external marketing channel?
• What do you enjoy most about Podcasting?
• How do you deal with a negative response to your Podcasting content?
• Do you think negative feedback/publicity can actually be good?
• What you recommend to company's for translating existing business information into consumable and usable podcasts?

Quotes:

"If your a business or individual that feels no need to have a conversation with people then you don't need to play (in then podcasting industry)"

"Markets are conversations, and the more you participate in the conversation the better off your business will be ... podcasting ...  like blogging, like email, like instant messenger, like the telephone is just another tool that we have to create more diverse, more bi-directional and transparent conversation with our marketplace"

"Companies that are wise will be rapidly adopting podcasting and encouraging people inside their organisation to use podcasting as a tool to have broader conversations with their customers, partners, investors, etc. The companies that shy away from this are basically going to struggle in the 21st century"

"Companies that have customers should be using podcasting externally."
Does that mean consumer product companies or business customers?
"I was specifically broad."

In response to who should be using podcasting:
"Its like asking which kind of companies should be using the telephone."