Thursday, May 04, 2006
Podcasting - fad or changing media landscape?
 
As discussion about the growth of podcasting percolates in the industry, we thought it was a good time to release some statistics from the point of view of the world's largest manager of podcast feeds (FeedBurner.com).

  1. FeedBurner alone manages more podcasts than there are radio stations worldwide
  2. Podcasting is outpacing the speed of adoption of the last "most successful consumer product launch in history" (more on that in a minute)
  3. Podcast directories are growing, and driving activity back to podcasters' originating Web sites. As we saw with text feeds, distribution begins as a mechanism to drive traffic back to the originating source and then evolves to become its own consumption medium

You can read the full article here. Definately worth the read!
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